Brand kit

The JewelBooks look.

Logo files, colours and typography for partners, press and jewellers who want to show JewelBooks the right way. Click any colour to copy its code.

Colour

Warm gold on quiet greys. Gold is an accent, never a background for long text.

Typography

The system font of each device (SF Pro on Apple, Segoe UI on Windows, Roboto on Android). Tight headlines, calm body text.

Aa

Headlines: bold, tracking -3%, line height 1.05.

Gold · 22K · 91.6%

Body and numbers: regular weight, tabular figures for amounts such as ₹11,61,384.

Voice

Plain, confident and practical. We speak like a jeweller who knows the counter.

“Built for jewellers, by a jeweller.”Our tagline. Use it as written.
“Run your entire jewellery business.”Our promise: billing, stock, karigars, GST and reports in one place.

Using the logo

Keep it simple and it will always look right.

✓Leave clear space around the logo equal to half the tile height.
✓Use the white-diamond tile on light, dark or gold backgrounds.
✓Write the name as JewelBooks, one word.
✕Do not stretch, rotate, recolour or add effects to the tile.
✕Do not place the logo on busy photos without a solid backing.
✕Do not write “Jewel Books” or “Jewelbooks”.